After Effects
Illustrator
Photoshop
Year: 2023
Lego, a globally recognized brand synonymous with creativity and play, has maintained a consistent identity since its establishment in 1932. Inspired by the existing logo's white, uppercase, blocky letters with rounded edges, the redesigned logo targets Lego’s adult-oriented products. This redesign aims to refresh the brand's look, aligning with modern aesthetics while upholding the core values of creativity and playfulness. The goal is to foster a stronger connection with new customers while preserving Lego’s essential identity.
Existing Logo/ New Logo Design
Colors
The redesign keeps the traditional colors of the brand with black and red as the predominant colors of the logo. Yellow and white are used as secondary colors.